DiDi(US:DIDIY) Feng Huang Wang·2025-04-28 16:04Core Insights - Didi Chuxing has launched a "May Day" travel guarantee plan, investing over 400 million yuan to activate both driver and user markets [1] - A significant travel peak is expected nationwide starting April 30, with ride-hailing orders projected to surge by 55% during peak hours compared to regular days [1] Group 1: Travel Demand and Trends - Cities such as Hangzhou, Nanjing, and Chongqing are predicted to see the highest increases in ride-hailing bookings compared to last year [1] - Popular travel destinations for Didi's charter services include Shanghai, Beijing, Chengdu, Guangzhou, and Hangzhou, with a 304% increase in orders compared to pre-holiday levels [2] - The demand for intercity travel is expected to rise by 130%, with peak travel anticipated on May 5 [1][2] Group 2: Driver Incentives and User Promotions - Didi is implementing a "Revenue Doubling Plan" for drivers, which includes 12 incentive measures, potentially increasing daily earnings by 20%-35% [2] - User promotions will cover 98 cities, with discounts such as 60% off in cities like Shanghai and Changsha, and 50% off in Xiamen and Dalian [2] Group 3: Operational Enhancements - Didi's intelligent scheduling system will dynamically allocate resources 72 hours in advance to manage the travel surge, focusing on 15 key locations [3] - The platform has introduced a new version of its trip guardian system, which includes features like real-time location correction and fare anomaly monitoring [3] - Didi will deploy 2,000 customer service representatives and AI agents to ensure a response rate exceeding 95% within 15 seconds during the holiday [3]