用再互动赋能，使一物一码出口转内销增辉，快速开拓国内市场版图

Core Insights - The article discusses the shift of export-focused companies towards the domestic market in response to international trade uncertainties, highlighting the role of "one product, one code" technology and interactive models in this transition [1][3]. Group 1: "One Product, One Code" Technology - "One product, one code" serves as a new identification technology that connects export-to-domestic companies with local consumers, enhancing transparency and trust in products [3][4]. - This technology allows consumers to access comprehensive information about products, from raw material sourcing to quality control, thereby increasing consumer confidence [3][4]. - An example is provided where a high-end home goods exporter successfully established a premium brand image in the domestic market by showcasing its use of eco-friendly materials and strict quality control through this technology [3][4]. Group 2: Interactive Model - The interactive model leverages "one product, one code" to create deep engagement between companies and consumers, enabling personalized marketing and insights based on consumer behavior [4][6]. - Companies can collect data on consumer preferences and behaviors, allowing them to tailor marketing activities and product offerings, such as limited edition products based on identified consumer demand [4][6]. - An example includes a beauty company that launched targeted marketing campaigns based on insights gained from consumer scanning data, enhancing consumer participation and loyalty [4][6]. Group 3: Brand Building - The interactive model empowers companies to build influential domestic brands by facilitating effective and creative brand communication strategies [6][7]. - Companies can engage consumers through online activities, fostering word-of-mouth marketing and adjusting brand strategies based on consumer feedback [6][7]. - An example is given of a sports equipment company that increased brand awareness and reputation through a consumer engagement campaign that encouraged sharing of personal fitness experiences [6][7]. Group 4: Market Expansion - The combination of "one product, one code" and the interactive model aids companies in rapidly entering the domestic market by analyzing regional consumer data to inform marketing strategies [7]. - Companies can optimize supply chain collaboration through data sharing with distributors and retailers, enhancing product distribution speed and market coverage [7]. - The article emphasizes that transitioning from export to domestic sales is essential for companies to address external challenges and achieve sustainable growth, advocating for the adoption of new technologies and consumer-centric approaches [7].