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Group 1: Industry Trends - The design industry is witnessing a significant shift as brands focus on enhancing consumer experience and cultural engagement, indicating a highly competitive market [1][10] - The offline dining sector experienced a boom in design projects, particularly in Hangzhou, where a significant portion of new restaurant openings utilized the same design team [7] - The COVID-19 pandemic led to a drastic change in consumer behavior, with a notable shift from offline dining to online consumption, particularly in the fast food and snack sectors [12][15] Group 2: Consumer Behavior - The current consumer market is characterized by diverse and niche consumption patterns, with a large consumer base for even the most specialized products [2] - Female consumers are increasingly becoming a focal point in product design, as their purchasing frequency and influence on brand success have grown significantly [17] - The emotional connection and experience associated with products are becoming crucial in design, as seen in the example of a pet memorial product designed to evoke positive memories [20] Group 3: Design Evolution - The transition from offline to online design emphasizes the importance of visual appeal and packaging, as online sales require products to stand out in a digital marketplace [15] - The rise of social media and live streaming has transformed packaging design from mere utility to a key marketing tool, focusing on aesthetics and shareability [15] - AI technology is emerging as a tool to enhance design efficiency, but the human element in understanding consumer emotions remains irreplaceable [19][20]