如何知道别人想要什么？

Core Insights - The article emphasizes a shift from traditional demand research to a dynamic sequence thinking approach, suggesting that true needs are triggered by context rather than predefined lists [1][5] - It critiques the conventional methodology of focusing solely on customer needs, arguing that this perspective assumes the existence of objectively measurable problems [2][5] Group 1: Demand Research Methodology - Traditional demand research operates under the assumption that there are objective hidden desires that can be discovered and enumerated [5] - The article suggests that effective demand arises from specific behavioral sequences, and appropriate prompts can stimulate these needs [5][6] - Observational techniques are highlighted as essential, where experienced founders act like ethnographers to create a comprehensive profile of their target customers [2][3] Group 2: Dynamic Sequence Thinking - The article advocates for abandoning objectivity in demand research, proposing that presenting one's worldview can crystallize customers' chaotic thoughts into concrete needs [3][4] - It illustrates that demand is context-dependent and not an isolated entity, emphasizing the importance of situational triggers in generating needs [4][5] - The process of creating demand is likened to a learning experience, where trial and error lead to the ability to generate responses to various situations [8][9] Group 3: Practical Application - The article encourages individuals to observe and respond to their environment actively, akin to how a language model learns to generate appropriate responses based on context [7][8] - It describes the journey of mastering the ability to create demand as a developmental process, similar to learning to walk, where repeated attempts lead to proficiency [8][9] - Ultimately, the goal is to become adept at generating the right sequences that evoke desired responses from others [6][8]