饮料加牛奶变成“酸奶”、“果冻”？日本饮料浓缩液又玩出新花样了

Core Insights - The article discusses the launch of a new concentrated yogurt-flavored drink called "Yogurche" by Ito En and its subsidiary Chichiyasu, which can be mixed with milk to create yogurt-like beverages or desserts [2][3][12]. Group 1: Product Overview - "Yogurche" is not a ready-to-drink beverage; it is recommended to be mixed with milk, with a suggested ratio of 1:4 for a yogurt-flavored drink and 1:2 for a dessert-like texture [2][3]. - The product is available in two flavors: vanilla and strawberry, with packaging indicating that each bottle can make approximately 10 servings [2][3]. Group 2: Market Trends - The concentrated beverage market in Japan has been growing since 2020, with a predicted market size increase of 22.8% in 2020, reaching 48.5 billion yen, and by 2024, the market size is expected to be 1.5 times that of 2020 [3][13]. - Major beverage companies like Ito En and Suntory have launched various concentrated products during this period, indicating a trend towards concentrated beverages in the market [3][13]. Group 3: Unique Selling Proposition - "Yogurche" differentiates itself by allowing the creation of non-liquid food items when mixed with milk, expanding the usage scenarios for concentrated beverages [7][12]. - The drink's thickening effect is attributed to the addition of pectin, which stabilizes and thickens the mixture when combined with milk [9][12]. Group 4: Consumer Behavior - The introduction of "Yogurche" is partly aimed at addressing children's aversion to milk, providing a way to enjoy milk with varied flavors and textures [11][12]. - The trend of DIY beverage preparation has gained traction, with consumers increasingly interested in creating their own drinks at home, a behavior that has been accelerated by the rise of remote work [25][27].