新产品、新技术、高标准，奔驰开启“新豪华”

Core Insights - Mercedes-Benz is entering a new chapter in China, marking its 20th year of local production and R&D, with a focus on electric transformation in 2025 [2][10] - The company aims to collaborate with local partners to create products that meet Chinese consumer needs, emphasizing the importance of local R&D and talent [2][9] - The global debut of the all-new long-wheelbase CLA, designed specifically for the Chinese market, showcases Mercedes-Benz's commitment to localizing its offerings [5][7] Product Development - The all-new long-wheelbase CLA is the first of seven China-exclusive models to be launched by 2027, representing a significant product and technology push in the Chinese market [10][11] - This model features a long-wheelbase design tailored for Chinese consumers who prefer spacious rear seating, with dimensions of 4763/1856/1469 mm and a wheelbase of 2830 mm [8][9] - The vehicle is equipped with advanced technology, including the MB.OS system and full-scene intelligent driving assistance, developed by local teams [3][9] Technological Innovations - The long-wheelbase CLA achieves a low energy consumption of 10.9 kWh/100 km with a range of up to 866 km under CLTC conditions, thanks to an upgraded two-speed transmission [9][12] - Mercedes-Benz is also exploring innovative technologies such as solar body coatings that can generate significant additional range under optimal conditions [16] Market Strategy - The company recognizes the unique competitive environment in China, particularly the ongoing price wars and the need for enhanced smart technology [17] - Mercedes-Benz is committed to maintaining its brand vitality and customer trust while adapting to local market demands [10][18] - The new leadership under Oliver Thöne emphasizes the importance of local integration and responsiveness to consumer expectations [17][19]