何以中国丨《印象大红袍》，为什么能“火”15年

Core Insights - The launch of the "What Makes China · Minshan Minshui Cultural Heritage" online promotional event highlights the cultural significance of Wuyi Mountain and its tea industry, showcasing the integration of traditional tea culture with modern performance art [1][3][11] - The performance "Impression Dahongpao" has been a key driver in promoting Wuyi tea culture, having held over 6,370 shows and attracting more than 8.85 million visitors over 15 years, thus enhancing local tourism and tea industry [3][11][12] Tea Industry Development - Wuyi Mountain is recognized as the origin of Oolong and black tea, with tea production dating back to the Tang Dynasty, emphasizing its historical and cultural importance [4][11] - The total area of tea plantations in Wuyi Mountain is 148,000 acres, with approximately 120,000 people involved in the tea industry, accounting for about half of the local population [11] - The total output value of the tea industry chain in Wuyi Mountain is projected to increase from 2.142 billion yuan in 2018 to 15 billion yuan by 2024, indicating significant growth in the tea tourism sector [11] Cultural and Economic Impact - The "Impression Dahongpao" performance has transformed local tourism from simple sightseeing to immersive experiences, with an expected 33.02 million visitors in 2024 [11][13] - The integration of traditional tea-making techniques with modern stage technology in performances has enhanced the appeal of Wuyi tea culture, attracting a diverse audience [11][12] - Local actors, many of whom have no prior performance experience, are actively involved in the production, contributing to the preservation and promotion of Wuyi tea culture [8][12]