Guan Cha Zhe Wang·2025-04-29 01:38Core Viewpoint - Ora brand has shifted its focus from targeting the female market to a broader strategy aimed at the small and compact electric vehicle market, emphasizing user needs for urban mobility [3][5]. Group 1: Brand Strategy - Ora will continue to delve into the small and compact pure electric market, aiming to provide efficient and convenient travel options based on deep insights into urban travel scenarios [3]. - The brand's transformation reflects Great Wall Motor's strategy to realign Ora within the overall corporate framework, adapting to changing market demands [3][5]. Group 2: Product Development - The brand will adhere to the principle of "aesthetic independence," utilizing unique retro aesthetic design language to stand out in a homogenized electric vehicle market [5]. - The debut of the Ora Lightning Cat Travel Edition showcases the brand's commitment to expanding its product line based on diverse user needs, enhancing functionality and space efficiency [5][7]. Group 3: User Engagement - Ora plans to launch the "Ora Wonderful Life Initiative," establishing a 2 million yuan incentive fund to encourage users to share their lifestyle, integrating valuable content into product development and brand building [8].