Core Viewpoint - Bona Film Group reported a significant decline in revenue and net profit for 2024, primarily due to a decrease in national box office revenue, indicating a challenging year for the film industry and the company [1] Financial Performance - In 2024, the company achieved operating revenue of 1.461 billion yuan and a net profit attributable to shareholders of -867 million yuan [1] - The total national box office in 2023 was 42.502 billion yuan, which is lower than the 43.81 billion yuan recorded in 2015, excluding the pandemic's impact [1] Industry Strategy - 2024 is characterized as a year for consolidating industry advantages and seeking content transformation, with a focus on the core film industry [1] - The company aims to explore diversified growth points, including short and long series, and AIGC (Artificial Intelligence Generated Content) [1] Content Production - In 2023, the company invested in and released 7 films, generating a total box office of 4.697 billion yuan, with notable successes including "Flying Life 2" and "The Volunteer Army: The Battle of Life and Death" [2] - The film "Legend," featuring a digital human lead, utilized Deepfake technology and achieved significant global sales, covering over 100 countries [2] Awards and Recognition - The film "Nameless," produced and distributed by Bona Film Group, won the Excellent Cinematography Award at the 20th China Film Huabiao Awards [2] Future Projects - Upcoming films include "Dragon Action," "Four Crossings," and others, with a focus on historical and revolutionary themes [3] - The company is implementing a "Bona New Forces" initiative to support young directors, aiming to release three films annually from emerging filmmakers [3] Market Expansion - The company is expanding its strategy to include short and long series, targeting a market space of 200 billion yuan, moving beyond traditional film revenue models [4] - The drama "Shangganling" achieved a peak viewership rating of 3.515% during its broadcast, indicating successful entry into the series market [5] Technological Integration - Bona Film Group is embracing technological changes, exemplified by the release of the AIGC-generated short series "Sanxingdui: Future Revelation," which garnered 160 million views [5] - The company is actively exploring new production and distribution models for short dramas, collaborating with platforms like Douyin [6]
博纳影业“维新策”：挺进2000亿市场 电影剧集短剧齐发力