舍得酒业(600702)2025年一季报点评：出清减负 夯实底盘

Core Viewpoint - The company reported a decline in revenue and net profit for Q1 2025, with total revenue at 1.58 billion yuan, down 25.1% year-on-year, and net profit at 350 million yuan, down 37.1% year-on-year [1] Financial Performance - Q1 total revenue was 1.58 billion yuan, a decrease of 25.1% year-on-year - Net profit attributable to shareholders was 350 million yuan, down 37.1% year-on-year - Sales collection amounted to 1.62 billion yuan, down 15.3% year-on-year - Operating cash flow net amount was 220 million yuan, an increase of 106.8% year-on-year - Contract liabilities at the end of Q1 were 210 million yuan, an increase of 40 million yuan quarter-on-quarter [1][3] Product and Market Analysis - The company experienced a decline in revenue across product categories, with mid-to-high-end and regular liquor revenues down 28.5% and 12.6% respectively [2] - The performance of the "Shede" and "T68" brands remained strong, benefiting from the township banquet market [2] - Revenue from Sichuan province was 490 million yuan, down 9.0%, while revenue from other provinces was 950 million yuan, down 33.3% [2] - The number of distributors decreased by 42 to 2,621, indicating a structural optimization in the distribution channel [2] Profitability and Cash Flow - Gross margin decreased by 4.8 percentage points to 69.4%, primarily due to a shift in product mix [3] - The net profit margin fell by 4.2 percentage points to 22.0%, which is still better than the previous year's overall level [3] - The company provided support to distributors to enhance sales, resulting in a significant increase in operating cash flow [3] Future Outlook - The company aims to restore growth in 2025, with expectations of a gradual improvement in performance starting from Q2 as the base effect diminishes [3][4] - Strategic initiatives include maintaining price stability and strengthening market foundations, with plans to increase product launches in underrepresented areas [3][4] - The company anticipates a more favorable profit outlook due to potential optimization in sales and management expenses [4]