Workflow
德昌股份(605555):基地全球化布局 汽零放量高增长

Core Insights - The company reported a total revenue of 4.1 billion yuan for 2024, representing a year-on-year increase of 48% [1] - The net profit attributable to shareholders reached 410 million yuan, up 28% year-on-year, while the non-recurring net profit was 390 million yuan, reflecting a 25% increase [1] - In Q4 2024, the company achieved revenue of 1.1 billion yuan, a significant year-on-year growth of 71%, with net profit also increasing by 86% to 110 million yuan [1] Revenue Breakdown - The home appliance segment saw rapid growth, benefiting from new customer acquisitions and orders for new product categories, with vacuum cleaner revenue at 2.1 billion yuan, up 30% year-on-year, and small home appliances revenue at 1.4 billion yuan, a 69% increase [1] - Other small appliances outpaced vacuum cleaners in growth, indicating strong category expansion capabilities [1] Product Development and Market Expansion - The company is enhancing its product lineup and increasing R&D efforts, focusing on personal health and garden tools to explore new market opportunities [1] - The dishwasher business has commenced mass production and received CQC and CE certifications [1] Automotive Parts Business - The automotive parts segment achieved its first-year profitability with revenue exceeding 410 million yuan, doubling year-on-year, and a gross margin improvement to 21.7% from 11.4% in 2023 [1][2] - The company added 9 new designated projects, with total sales exceeding 2.3 billion yuan over the product lifecycle [2] Financial Metrics - The company reported a gross margin of 17.36% for 2024, a decrease of 1.8 percentage points year-on-year, with stable expense ratios for sales, management, R&D, and finance [2] - Financial expenses were impacted by reduced foreign exchange gains and decreased dollar asset settlements [2] Strategic Initiatives - The company has been proactively establishing production bases in Southeast Asia since 2019, including a new factory in Vietnam with an annual capacity of 3 million small appliances and a factory in Thailand with a capacity of 5 million appliances [2] - This multi-country base layout ensures stable and flexible product supply, mitigating risks associated with high revenue exposure to the U.S. market [2] Investment Outlook - The company is projected to achieve net profits of 500 million, 610 million, and 760 million yuan for 2025-2027, reflecting year-on-year growth rates of 22%, 22%, and 24% respectively [2] - The current stock price corresponds to PE valuations of 15, 12, and 10 times for the respective years, maintaining a "strong buy" investment rating [2]