RAINBOW(SZ:002419) Xin Lang Cai Jing·2025-04-29 02:43Core Viewpoint - The company reported its Q1 2025 earnings, showing a slight decline in revenue but an increase in net profit, indicating improved profitability despite short-term revenue pressure [1]. Group 1: Financial Performance - Q1 2025 revenue was 3.267 billion yuan, a year-on-year decrease of 2.18% [1]. - Net profit attributable to shareholders was 151 million yuan, an increase of 1.22% year-on-year [1]. - Non-recurring net profit reached 134 million yuan, up 6.20% year-on-year [1]. - Gross margin for Q1 2025 was 36.25%, a decrease of 0.70 percentage points year-on-year [3]. Group 2: Operational Metrics - The company operated 46 shopping centers, 59 department stores, and 108 supermarkets across 35 cities in 7 provinces, totaling over 4.83 million square meters [1]. - Comparable store revenue was 930.4 million yuan, with new store revenue at 30.7 million yuan, showing a year-on-year decline of 2.83% for comparable stores [2]. - The rental rates for shopping centers and department stores were 92.37% and 91.87%, respectively, with sales per square meter at 1,122 yuan and 1,250 yuan [2]. Group 3: Strategic Initiatives - The company is focusing on digital transformation, with over 48 million digital members and online sales exceeding 5.7 billion yuan [4]. - The introduction of AI technologies, including the self-developed AI model, aims to enhance operational efficiency and customer interaction [4]. - The company achieved a 30.5% year-on-year increase in revenue from digital services, positioning it as a long-term growth driver [4]. Group 4: Cost Management - The company maintained a stable expense control strategy, achieving a period expense ratio of 31.12%, an increase of 0.03 percentage points year-on-year [3]. - Sales expense ratio was 27.53%, management expense ratio was 2.67%, financial expense ratio was 0.17%, and R&D expense ratio was 0.74% [3].