Core Insights - The company reported a significant increase in revenue and net profit for 2024, with revenue reaching 1.77 billion and net profit at 106 million, representing year-on-year growth of 29% and 95% respectively [1] - In Q4 2024, the company achieved revenue of 610 million and net profit of 48 million, showing year-on-year growth of 14% and 133% respectively [1] - For Q1 2025, the company reported revenue of 570 million and net profit of 27 million, with year-on-year growth of 54% and 114% respectively [1] Revenue Structure Optimization - The company's revenue from brand management, proprietary brands, and agency operations for 2024 was 500 million, 500 million, and 760 million respectively, with year-on-year growth of 212%, 90%, and a decline of 19% [2] - The proprietary brand "Zhanjia" generated revenue of 484 million, reflecting a year-on-year increase of 90% [2] - The increase in proprietary brand contribution is expected to continue driving revenue growth in Q1 2025 [2] Profitability Improvement - The company's gross margin improved by 4.3 percentage points to 44.6% in 2024, while net margin increased by 2 percentage points to 6% due to the higher proportion of proprietary brands [2] - In Q1 2025, gross margin surged by 29.3 percentage points to 53.9%, with net margin increasing by 1.3 percentage points to 4.8% [2] Profit Forecast and Investment Recommendation - The company is expected to see continued growth in net profit, with projections of 170 million, 250 million, and 350 million for the years 2025 to 2027, corresponding to price-to-earnings ratios of 48x, 33x, and 24x respectively [3] - The investment recommendation remains a "buy" due to the strong growth potential of proprietary brands and improving profitability [3]
若羽臣(003010):自有品牌高增 利润率优化