MANGO(SZ:300413) Xin Lang Cai Jing·2025-04-29 02:50Core Viewpoint - Mango TV reported a revenue of 14.08 billion yuan for 2024, a year-on-year decrease of 3.75%, and a net profit attributable to shareholders of 1.364 billion yuan, down 61.63% year-on-year, aligning with performance forecasts [1] Financial Performance - For 2024, the company achieved a revenue of 14.08 billion yuan (yoy -3.75%) and a net profit of 1.364 billion yuan (yoy -61.63%), meeting the performance forecast of 1.25 to 1.61 billion yuan [1] - In Q1 2025, the company reported a revenue of 2.9 billion yuan (yoy -12.76%, qoq -23.71%) and a net profit of 379 million yuan (yoy -19.80%) [1] - The non-recurring net profit for 2024 was 1.645 billion yuan (yoy -2.99%) [1] - The company plans to distribute a cash dividend of 2.2 yuan per 10 shares for 2024, totaling 412 million yuan, with a payout ratio of 30.17% [1] Content and Membership Growth - In Q1 2025, Mango TV's content investment increased significantly, with a 12% year-on-year rise in drama production costs [1] - The company maintained growth in membership revenue, driven by high-quality content [1] - In 2024, membership revenue reached 5.148 billion yuan, a 19.3% increase year-on-year, with an effective membership base of 73.31 million, up 10% from the end of 2023 [2] - The advertising revenue for 2024 was 3.438 billion yuan, a decrease of 2.7% year-on-year [2] Content Strategy and Future Outlook - Mango TV secured five spots in the top 10 variety shows in Q1 2025, with "乘风2025" achieving 176 million views on its premiere day [2] - The company has over 100 dramas in its pipeline for 2025, including major shows like "歌手2025" [2] - The advertising business is expected to stabilize through customized long-term marketing strategies and innovative marketing models [2] Profit Forecast and Valuation - Due to increased content investment and underperformance in the operator business, the company has adjusted its profit forecasts, lowering the net profit estimates for 2025 and 2026 by 20% and 22% to 1.76 billion yuan and 1.92 billion yuan, respectively [3] - The target price is set at 30.80 yuan based on SOTP valuation, down from 34.23 yuan [3]