宋城演艺(300144)：新项目快速成长 发力轻资产扩张

Core Viewpoint - The company reported a revenue of 2.417 billion in 2024, a year-on-year increase of 25.49%, and a net profit of 1.049 billion, marking a turnaround from losses [1] - The company plans to distribute a total cash dividend of 525 million, reflecting a year-on-year increase of 100.2%, with a dividend payout ratio of 50.01% [1] Group 1: Financial Performance - In 2024, the company achieved a revenue of 2.417 billion, with a net profit of 1.049 billion, which aligns with the forecast [1] - The first quarter of 2025 saw a revenue of 561 million, a slight year-on-year increase of 0.26%, while net profit decreased by 2.18% to 246 million [1] - The company’s gross profit margin was reported at 67.61%, with specific margins for Hangzhou, Lijiang, and Guangdong at 64%, 76.4%, and 60.94% respectively [2] Group 2: Project Performance - The revenue from live performances across nine major scenic spots reached 1.959 billion in 2024, a year-on-year increase of 17.5% [2] - New projects in Foshan and Xi'an showed strong performance, with Foshan generating 256 million in revenue and Xi'an achieving a revenue of 1.45 billion, a year-on-year increase of 178.02% [2] - The company is advancing light-asset projects, which contributed to a 76.79% year-on-year increase in tourism service revenue [3] Group 3: Strategic Outlook - The company is focusing on optimizing product experience and marketing, with plans for new projects like the Silk Road Ancient Love project expected to open in July 2026 [3] - The company aims to enhance brand strength and expand into various tourism segments, creating a growth loop that connects experience, content, and traffic [3] - The target price is set at 10.88, with a maintained "buy" rating, reflecting adjustments in earnings per share for 2025 and 2026 [4]