By-health(SZ:300146) Xin Lang Cai Jing·2025-04-29 02:50Core Viewpoint - The company reported a significant decline in revenue and net profit for Q1 2025, attributed to high base effects from the previous year and ongoing challenges in both online and offline sales channels [1][2]. Revenue Performance - In Q1 2025, the company achieved total revenue of 1.792 billion yuan, a year-on-year decrease of 32.29% [1]. - Domestic online and offline sales fell by 15.78% and 42.62% respectively, impacted by a high base from the previous year and reduced foot traffic in pharmacies [2]. - Revenue by brand showed declines for the main brand, Gatorade, and Life-Space, with respective revenues of 983 million, 201 million, and 77 million yuan, down 36.37%, 46.15%, and 36.19% year-on-year [2]. Profitability Metrics - The gross profit margin for Q1 2025 was 68.7%, a decrease of 1.2 percentage points year-on-year, primarily due to changes in product mix and weakened scale effects from declining revenue [3]. - The net profit margin was 25.4%, down 2.1 percentage points year-on-year, but the decline was less severe compared to previous quarters [3]. Cost Management - The sales expense ratio decreased to 30.3%, down 0.9 percentage points year-on-year, reflecting cost-saving measures and reduced marketing expenditures [3]. - Management expenses decreased in absolute terms, but the management expense ratio increased by 1.0 percentage points to 5.8% due to weakened scale effects [3]. Strategic Adjustments - The company plans to implement more proactive measures in 2025, including consumer incentives and product promotions to drive sales recovery in offline channels [4]. - Online strategies will focus on ensuring profitability through high-quality innovations and targeted marketing efforts, including reduced spending on broad advertising platforms [4]. - The company anticipates gradual improvement in performance as sales efforts intensify and the base effects diminish [4]. Investment Outlook - The company maintains a neutral rating, expecting gradual operational improvement as cost control measures take effect and performance begins to recover in Q2 2025 [4].