利欧数字发布广告界首个MCP服务，利欧归一「AI投手」工具调用能力再进化

Core Viewpoint - The release of the Model Context Protocol (MCP) service by Liou Digital marks a significant advancement for the "AI Pitcher" series, enhancing its capabilities in advertising campaign management and data analysis, thus evolving the "dual pitcher paradigm" into a new phase [1][3][22]. Group 1: MCP Service Introduction - The MCP service is an open standard introduced by Anthropic in 2024, designed to standardize interactions between AI models and external data sources or tools [3]. - The MCP service acts as a "universal toolbox" for the Liou AI Pitcher, enabling it to autonomously navigate various digital environments for advertising, data monitoring, and material management without human intervention [3][18]. Group 2: Upgrade of the Dual Pitcher Paradigm - Prior to the MCP service, the Liou AI Pitcher functioned primarily as a "helper" to human pitchers, lacking deep collaborative capabilities [5]. - With the introduction of the MCP service, the AI Pitcher can now perform complex tasks such as data collection, analysis, and report generation independently, significantly enhancing operational efficiency [5][15]. Group 3: Core Components of MCP - The MCP service comprises three core systems: identity authentication and security, programmatic advertising operations and data analysis interfaces, and internal system integration interfaces [18]. - The identity authentication system ensures secure access for the AI Pitcher, allowing it to operate within defined permissions and measure its output effectively [19]. - The programmatic advertising operations interface provides a comprehensive set of tools for managing advertising campaigns, budget control, and performance analysis, enabling real-time monitoring and automated optimization [20]. - The internal integration interface allows the AI Pitcher to interact with various internal systems, streamlining processes such as budget requests without manual input from human pitchers [21]. Group 4: Future Implications - The evolution of the Liou AI Pitcher and the introduction of the MCP service signify a rethinking of the human-AI relationship in marketing, paving the way for more AI employees to participate in advertising tasks [22]. - The successful integration of AI Pitchers into the marketing ecosystem represents a step towards achieving a truly collaborative "human-machine symbiosis" in the industry [22].