Core Insights - The global projector market is expected to reach 16.7 million units in 2024, reflecting a year-on-year growth of 7.5% [1] - The projector industry is currently undergoing a value reconstruction phase due to changes in market policies, user demands, and technological upgrades [2] Market Trends - The smart projector market in China has grown rapidly from 2017 to 2022, with nearly 1 million units added annually, transforming from a "toy" to a "second TV" in households [3] - In 2023, the consumer electronics industry, including projectors, faced a downturn, but policies like "trade-in" have stimulated recovery, with projected sales exceeding 6 million units in 2024 [3][6] - The projector market is expected to continue growing, with a forecasted increase of 5% in sales volume by 2025 [6] Consumer Behavior - Smart projectors are increasingly occupying central roles in various scenarios, including home entertainment and outdoor activities, with the car-mounted projector market projected to reach $4.78 billion by 2025, growing at a CAGR of 63% [7] Industry Challenges - The projector market is experiencing intense competition characterized by low-quality products and high return rates, with over 200 brands available online in China as of 2022, increasing to 378 by 2024 [8][11] - The majority of projector sales are concentrated in the sub-1,000 yuan price range, which accounts for over 50% of the market share [8] - Brightness, a key performance indicator, shows that 71.9% of projectors have a brightness of less than 500 lumens, with significant issues related to brightness misrepresentation [11][12] Regulatory Developments - The China Electronic Video Industry Association has introduced standards to address brightness misrepresentation, aiming to improve product quality and consumer trust [12] - JD.com has launched a "brightness certification" project to ensure transparency and accountability in projector specifications [12] Future Outlook - The smart projector market in China is projected to reach approximately 7.7 million units by 2028, with global shipments expected to reach between 21 to 22 million units [13] - The industry faces challenges in maintaining growth post-policy support, emphasizing the need for high-quality products that meet consumer demands [15] - The competitive landscape is shifting, with a need for more high-end products to differentiate from large-screen TVs, which are becoming more affordable and prevalent [15][17]
标榜“廉价大屏”的智能投影，参数焦虑下“忽悠”用户更难了
Sou Hu Cai Jing·2025-04-29 03:52