开云集团一季度收入下滑14%，奢侈品为啥跌个不停？

Group 1 - Kering Group's first-quarter revenue declined by 14% to €3.9 billion, primarily due to a significant drop in Gucci's sales, which fell by 24% year-over-year [3][4] - Gucci accounts for half of Kering's total sales, and the overall sales for Gucci are projected to decrease by 23% in 2024, leading to a sharp decline in Kering's net profit to €1.13 billion [3] - Kering's CEO, François-Henri Pinault, acknowledged the challenging start to the year and indicated that the company is vigilant in addressing macroeconomic headwinds [3] Group 2 - The luxury goods sector is experiencing a downturn due to economic slowdowns in major economies, affecting consumers' disposable income and leading to more cautious spending on non-essential luxury items [6][8] - The flagship brand Gucci is facing challenges in innovation and market appeal, particularly among new generations of consumers who prioritize personalization and sustainability [8] - The traditional strategy of price increases to maintain profit margins is becoming less effective in the current market environment, prompting brands to reassess their core values and focus on product quality and service [9] Group 3 - The luxury goods industry is expected to remain in a downturn, with global luxury market growth rates declining over recent quarters and anticipated to continue adjusting in the near future [11] - Brands need to control costs and optimize supply chain management to maintain price competitiveness without compromising product quality [11] - Expanding into new markets and sales channels, particularly through e-commerce and social media, is crucial for luxury brands to navigate through challenging times [11]