Core Insights - OpenAI is updating its ChatGPT Search tool to include shopping recommendations, enhancing the online shopping experience for users [1][3] - The new feature will initially support a limited number of product categories, including fashion, beauty, home goods, and electronics, with plans to expand in the future [1][3] Group 1: Feature Overview - ChatGPT Search will provide product recommendations, displaying images, reviews, and links to products when users search [1][3] - The recommendation mechanism is designed to understand user evaluations and discussions rather than relying on traditional algorithmic signals [3] - The service will not allow users to check out within ChatGPT; instead, it redirects users to merchant websites for transactions [3] Group 2: Competitive Landscape - The update is part of OpenAI's strategy to compete with Google, particularly with the upcoming release of Gemini 2.0 [4] - The AI search and online shopping sectors are becoming increasingly competitive, with competitors like Perplexity already offering in-app shopping features [4]
向AI电商领域进军，ChatGPT搜索上线购物推荐功能
Guan Cha Zhe Wang·2025-04-29 04:25