2024年“底盘”产品营收下滑近三成，金种子酒4年累亏超6亿元

Core Viewpoint - Jinzhongzi Liquor (600199.SH) reported a loss in 2024, with total operating revenue decreasing by 37.04% to 925 million yuan and a net profit attributable to shareholders of -258 million yuan, marking a significant decline of 1067.17% compared to the previous year [1][2]. Revenue and Profit Analysis - The company's total operating revenue for 2024 was 925 million yuan, down from the previous year, with a net profit of -258 million yuan, leading to cumulative losses exceeding 600 million yuan from 2021 to 2024 [1][2]. - The revenue from low-end liquor (priced ≤100 yuan/bottle) was 495 million yuan, representing a decline of 29.08%, while the gross margin for low-end liquor decreased by 6.87 percentage points to 36.45% [2][3]. - Mid-range liquor (100 < X ≤ 500 yuan/bottle) generated 198 million yuan, and high-end liquor (X > 500 yuan/bottle) brought in 51 million yuan, both experiencing larger declines in gross margin of 20.91 and 18.58 percentage points, respectively [2][3]. Strategic Initiatives and Challenges - The company has been implementing a brand strategy focusing on "Fuhuo Xiang" as the main product line, supported by the "Seed" and "Drunk Sanqiu" brands, but has faced intensified competition in the low-end liquor market [2][8]. - Despite efforts to reform management and product structure after the strategic investment from China Resources, the company continues to struggle with profitability [7][8]. - Increased marketing and promotional expenses, particularly for the Fuhuo Xiang series, have contributed to the financial strain, with sales expenses rising by 25.58% to 295 million yuan in 2024 [5][6]. Future Outlook - The company aims to strengthen its core product offerings and enhance brand recognition, although it has not yet achieved a turnaround in profitability [5][8]. - In the first quarter of 2025, the company reported a further decline in revenue to 296 million yuan, with a net profit of -39 million yuan, indicating ongoing financial challenges [8][9].