成都世运会特许零售店北京首店已开业
Xin Jing Bao·2025-04-29 04:42

Core Points - Chengdu World Games (12th World Games) is set to take place in 100 days, with significant marketing efforts underway to promote the event and related products [1] - The event committee has launched over 360 licensed products across 16 categories, including toys, badges, stationery, and daily necessities, with a focus on the mascots "Shubao" and "Jinzai" [1] - Chengdu is enhancing services for international tourists, including mobile payment options and foreign currency services, to facilitate a better travel experience [1] Group 1 - The Chengdu World Games is actively engaging key commercial districts and tourist attractions to promote themed marketing and exclusive offers [1] - Over 40 offline licensed retail stores have been established, with the first store in Beijing opening on April 27 [1] - The city is organizing travel activities linked to the event, such as "Travel with the Games," and launching various consumer promotion activities to expand cross-border consumption [1] Group 2 - Chengdu is improving inbound tourism services by facilitating mobile payments through partnerships with WeChat, Alipay, and UnionPay International, allowing 21 foreign e-wallets to operate in the city [2] - The city has increased the number of ATMs and bank branches that provide foreign currency withdrawal and exchange services, ensuring comprehensive foreign card payment coverage at key merchants [1][2] - AI smart translation screens have been installed in major tourist areas to offer real-time translation and financial consulting services in 14 languages [2] - The number of departure tax refund stores has increased to 429, enhancing the convenience of tax refund processes for international travelers [2]