DFAC(SH:600006) Zhong Guo Jing Ji Wang·2025-04-29 04:42Core Viewpoint - Dongfeng Motor has launched its "Tianyuan Intelligent" technology brand and is set to pre-sell its first electric SUV, the Dongfeng Nano 06, which is expected to enhance the brand's market presence and sales potential [1][3]. Group 1: Product Launch and Features - The Dongfeng Nano 06 offers five configurations with a pre-sale price range of 89,900 to 119,900 yuan, featuring advanced technologies and appealing design [3]. - The vehicle is equipped with Tianyuan Intelligent driving capabilities, including high-precision map recognition, lane change assistance, and a success rate of over 99% for ramp navigation [8]. - It includes over 20 active safety features and advanced parking assistance, capable of handling complex parking scenarios [8]. - The Nano 06 also features a third-generation "Zhihuan" thermal management system, addressing performance issues in extreme temperatures [8]. Group 2: Design and User Experience - The design of the Nano 06 incorporates international elements and user collaboration, offering a variety of exterior and interior color options [10]. - The vehicle's dimensions provide enhanced space and comfort, with a length of 4.3 meters and a wheelbase of 2715 millimeters [10]. - It offers versatile interior configurations for various activities, such as transforming seats into a resting area and providing ample storage space [10]. Group 3: Marketing and Brand Strategy - Dongfeng Nano has engaged in over 1,000 user activities and collaborated with 20,000 users to strengthen brand influence and ensure the product meets consumer expectations [11]. - The brand aims to create an accessible and enjoyable electric SUV for the general public, emphasizing user engagement and co-creation [11].