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【最全】2025年智能电视行业上市公司全方位对比(附业务布局汇总、业绩对比、业务规划等)
Qian Zhan Wang·2025-04-29 06:08

Industry Overview - The rise of smart TVs has revitalized the television market, integrating traditional functions with internet connectivity for multimedia playback, app downloads, and online interaction, making smart TVs a crucial link between home entertainment and the internet [1] - The number of listed companies in China's smart TV industry is significant, primarily distributed across the upstream and midstream of the industry chain [1] Company Summaries - Major listed companies in the smart TV sector include TCL Technology (000100.SZ), Hisense Visual (600060.SH), Haier Smart Home (600690.SH), Skyworth Digital (000810.SZ), Shenzhen Konka (000016.SZ), Sichuan Changhong (600839.SH), and Xiaomi Group (1810.HK) [1][2] - TCL Technology and Xiaomi Group reported substantial revenues from their smart TV businesses, with TCL generating 498.77 billion and Xiaomi 471.34 billion in the first half of 2024 [17] - Haier Smart Home leads in gross margin for smart TV business at 30.61% in the first half of 2024 [17] Financial Performance - The financial performance of listed companies in the smart TV industry shows a diverse range of revenues, with TCL Technology leading in revenue generation [4][5] - The revenue figures for the first half of 2024 for key companies include: - TCL Technology: 498.77 billion - Hisense Visual: 201.46 billion - Haier Smart Home: 1356.23 billion - Xiaomi Group: 1643.95 billion [17] Business Layout and Strategy - Most companies have a high proportion of their business focused on smart TVs, with Hisense Visual and Skyworth Digital exceeding 70% [15] - Companies are expanding their overseas markets, with Hisense Visual, Haier Smart Home, and Xiaomi Group having over 45% of their business from international markets [15] - Companies are focusing on consolidating their existing product advantages, increasing R&D investment, and embracing artificial intelligence in their business strategies [18] Competitive Landscape - The competitive landscape shows that TCL Technology and Xiaomi Group are significant players in terms of revenue, while Haier Smart Home has the highest gross margin [17] - Companies are leveraging technological innovations and market expansion strategies to enhance their competitive positions [18] Key Metrics and Rankings - TCL Technology has the highest registered capital among listed companies at approximately 1.88 billion [9] - Haier Smart Home has the largest employee count at 112,458 [11] - The number of bidding information is highest for Hisense Visual and Sichuan Changhong, each exceeding 1,000 entries [8]