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今年五一,比“反向旅游”更火的趋势出现了
3 6 Ke·2025-04-29 06:17

Core Insights - The upcoming May Day holiday is expected to see a significant increase in travel interest, with 43.1% of respondents planning to travel, up from 32.4% in 2023 [3][4] - Online travel agencies (OTAs) report a surge in travel bookings, with domestic hotel searches remaining stable and international inbound travel orders increasing by 173% year-on-year [4][6] - The report highlights a shift in travel frequency, with more respondents planning to travel 3-4 times this year compared to previous years [6] Travel Preferences - The top destinations for May Day travel include Beijing, Shanghai, and other cities known for their cultural and culinary offerings [7] - Travelers are increasingly looking for companions, with family and friends being the preferred travel partners, while men tend to prioritize traveling with romantic partners [9][12] - The most popular travel style is "拼好假" (combining holidays with leave), chosen by 54.2% of respondents, followed by a preference for visiting less popular destinations [13][14] Age Group Insights - Generation Z (00s) favors interest-based travel, often attending events like concerts and exhibitions, while Millennials (90s and 95s) prefer relaxed and leisurely trips [20][25] - Older generations (80s and 85s) are more inclined towards nearby vacations and educational trips, such as factory visits [26][27] - The report indicates a growing trend of "反向旅游" (reverse tourism), where travelers seek out less crowded locations [14][25] Hotel Preferences - The most favored hotel brand among respondents is "全季" (Quanjing), with mid-range and budget hotels being the most popular choices [34] - Younger travelers (00s and 95s) are particularly attracted to hotels with smart home features, while older generations prioritize amenities like parking and wellness facilities [37][40] - The evolving role of hotels is highlighted, as they are increasingly seen as multifunctional spaces rather than just places to stay [34][40] Conclusion - The findings suggest a shift in travel motivations, with a focus on personal interests and experiences rather than traditional sightseeing [41] - The report emphasizes that travel is becoming a more integral part of everyday life, with spontaneous trips to nearby locations gaining popularity [41]