NJEC(SH:600699) Ge Long Hui·2025-04-29 06:15Core Insights - The Shanghai Auto Show serves as a key platform for showcasing cutting-edge technologies and innovations in the automotive industry, attracting significant market attention [1][2] - The event highlights the restructuring of the industry value chain, indicating a shift towards new growth areas and technological advancements [2] Group 1: Company Innovations and Strategies - JoySpace+, a new immersive smart cockpit solution, was unveiled by the company, addressing consumer demands for enhanced smart cockpit experiences with features like customizable buttons and multifunctional controls [4] - The company continues to strengthen its traditional strengths in automotive safety by launching innovative products such as a driver monitoring system and integrated smart steering wheel, aimed at reducing safety risks [5] - The strategy of advancing both smart technology and safety aligns with current regulatory trends, positioning the company as a leader in the "automotive + robotics" sector [6] Group 2: Globalization and Operational Resilience - The company has been actively restructuring and integrating global resources since 2018, with a focus on long-term value creation through systematic management [9] - From 2022 to 2024, the company's overall gross margin is projected to increase from 11.96% to 16.22%, with the first quarter of 2025 showing a further increase to 17.9% [10][15] - The company is implementing a flexible capacity network and cost transfer strategies to enhance operational efficiency and resilience [11][12] Group 3: Market Opportunities and Financial Performance - The company has secured a record high of new project orders in 2024, amounting to approximately 83.9 billion yuan, with significant contributions from automotive safety and electronics sectors [14] - The merger with Xiangshan Co. is expected to accelerate business potential, particularly in smart cockpit and new energy charging products [14] - The first quarter of 2025 reported a revenue of 14.576 billion yuan, reflecting a year-on-year growth of 9.78% [15] Group 4: Investment Outlook - The company is positioned to benefit from both Alpha and Beta returns, with a strong order backlog and a favorable market perception leading to potential value reassessment [13][17] - The technological advancements in robotics and automotive sectors are expected to create new valuation models, prompting several institutions to raise target prices for the company [17][18] - The ongoing evolution towards "automotive + robotics Tier 1" signifies the company's commitment to innovation and market leadership [19]