Core Viewpoint - Yihai Kerry Golden Dragon Fish Food Group launched a spring farming ceremony to promote its "6-step fresh rice" concept, emphasizing the importance of agricultural culture and modern management practices [1][2] Group 1: Event Overview - The spring farming ceremony took place in Hangzhou, Zhejiang Province, featuring participation from celebrities, industry experts, and consumer representatives [1] - The event aimed to provide an immersive experience to convey the idea that "fresh rice starts from the source" [1] Group 2: Company Commitment - The chairman and general manager of Yihai Kerry expressed a long-term commitment to supporting young people in agriculture, highlighting the importance of respecting the land and revitalizing new agriculture [1] - The company has been collaborating with the "Let's Farm" program for three consecutive years, fostering a connection with younger generations who appreciate nature and innovation [1] Group 3: Technological Innovation - The "6-step fresh rice precision control technology" includes six key processes: fresh cutting, fresh harvesting, fresh storage, fresh milling, fresh packaging, and fresh consumption, ensuring the quality and freshness of rice throughout the supply chain [1][2] - The first step, "fresh cutting," is crucial for maximizing yield and taste while minimizing losses during harvesting, aligning with national policies on reducing food waste [1]
益海嘉里金龙鱼启动“6步鲜·春耕节邀您一起种地吧”春耕仪式