特朗普让我的中美反向代购梦，死灰复燃？

Core Viewpoint - The article discusses the resurgence of cross-border purchasing from China to the U.S. driven by rising consumer prices in the U.S. and the appeal of lower-cost Chinese goods, particularly through platforms like TikTok and DHgate [1][5][10]. Group 1: Consumer Behavior and Trends - American consumers are increasingly seeking cheaper purchasing channels due to high inflation and tariffs on Chinese goods, leading them to platforms that connect directly with Chinese sellers [3][5]. - TikTok videos showcasing low-cost luxury goods from China have sparked significant interest among U.S. consumers, pushing these shopping apps to the top of the App Store rankings [2][3]. - The trend of reverse purchasing is evolving, with consumers actively looking for affordable options from China, marking a shift in purchasing behavior [10][11]. Group 2: Business Model and Structure - Reverse purchasing is characterized as a decentralized model that relies on trust and personal connections rather than traditional e-commerce platforms [11][21]. - This model allows consumers to engage directly with sellers through social media, creating a flexible and efficient supply chain that bypasses conventional retail structures [11][21]. - The article highlights that the reverse purchasing model is not merely a return to old practices but represents a new narrative for Chinese manufacturing's global outreach [23][48]. Group 3: Challenges and Opportunities - Despite the potential for growth, the reverse purchasing model faces significant challenges, including regulatory pressures, payment system uncertainties, and reliance on domestic platforms for sourcing [40][42][44]. - The article notes that only a few platforms have achieved stable profitability, indicating a competitive and challenging market environment [39]. - The demand for Chinese goods remains strong, suggesting that as long as there is consumer interest, this business model will continue to thrive despite its complexities [45][46]. Group 4: Future Implications - The shift from platform-based to relationship-based commerce signifies a critical evolution in how Chinese manufacturers engage with global consumers [48]. - This new approach is expected to enhance the understanding of customer needs and brand recognition among Chinese sellers, which is essential for their global expansion [49].