Group 1 - The performance market in China is becoming a new engine for consumption, with a projected total revenue of 796.29 billion yuan in 2024, representing a year-on-year growth of 7.61% [1] - A recent outdoor music festival in Wuhan attracted thousands of attendees, featuring over twenty domestic and international bands, and included a music market and live art installations [3][5] - The festival lasted for two days, with operating hours from 1 PM to 10:30 PM, creating a vibrant atmosphere for music lovers [3] Group 2 - The music festival significantly boosted local tourism, with hotel and accommodation bookings near the venue experiencing a surge, and the Huangpi District seeing a 9.12% increase in visitor numbers and a 10.15% rise in overall revenue [6] - Local food vendors, such as a burger stall owner, reported high sales during the festival, indicating a successful conversion of "music traffic" into local economic benefits [7]
从“音乐流量”到“城市留量” 演出市场成为拉动消费新引擎
Yang Shi Wang·2025-04-29 08:09