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宝马新世代“划时代人机交互”引领智能座舱发展:以AI创新破局中国新能源市场
Tai Mei Ti A P P·2025-04-29 08:08

Group 1 - The core concept of BMW's new generation smart cockpit is to integrate advanced technology with classic design, showcasing a significant leap in human-machine interaction [2][4][8] - BMW's innovative technologies include the industry-first panoramic iDrive, which features four major interactive technologies: horizon panoramic display, new 3D head-up display, ultra-sensitive control steering wheel, and a central control screen [4][8] - The horizon panoramic display technology replaces traditional instrument panels with a projection system that displays information on the lower part of the windshield, offering a width of over 1 meter and an area of 40 inches [7][8] Group 2 - BMW emphasizes that true innovation must not compromise safety, maintaining a driver-centric approach while integrating advanced technologies [8][9] - The company is focusing on AI innovations and deep customization to penetrate the Chinese electric vehicle market, collaborating with local partners to develop tailored smart solutions [10][12] - BMW's localized strategy includes the development of a China-specific version of the BMW new generation operating system X, which optimizes user experiences based on local preferences and integrates popular digital services [15]