沃华医药2024年报解读：心可舒片销量未达预期，研发投入缩减引担忧

Core Insights - The company reported a significant decline in revenue and profit for 2024, with total revenue at 764 million yuan, down 16.02% year-on-year, and net profit at 36 million yuan, down 38.05% year-on-year [2] - The core product, WoHua® XinKeShu Pian, faced a price drop of approximately 39% after entering a centralized procurement program, leading to a 22.56% decrease in its revenue, which heavily impacted the overall performance of the company [5][6] - The company's R&D investment decreased by 10.37% to 40.65 million yuan, raising concerns about its innovation capabilities, despite an increase in the proportion of R&D spending relative to revenue [6][7] - Marketing strategies were adjusted in response to market pressures, but the effectiveness of these changes has yet to be fully realized, with overall revenue and profit still declining [8] Revenue and Profit Performance - Total revenue for 2024 was 764 million yuan, a decrease of 16.02% compared to the previous year [2] - Net profit was reported at 36 million yuan, reflecting a 38.05% decline year-on-year [2] - The core product's revenue drop was a major contributor to the overall decline, with a 22.56% decrease in revenue from WoHua® XinKeShu Pian [5] R&D and Innovation - R&D investment fell to 40.65 million yuan, a 10.37% decrease from the previous year [6] - The proportion of R&D spending relative to revenue increased to 5.32%, but the actual investment decline raised concerns about future innovation [6][7] - The company obtained one national invention patent, but the overall quality and quantity of R&D outcomes did not show significant improvement [7] Marketing Strategies - The company intensified marketing strategy adjustments in 2024, focusing on academic promotion and optimizing cost structures [8] - Despite efforts to stabilize sales in the fourth quarter, the overall revenue and profit decline indicated that these strategies require more time to yield results [8] - The company is exploring online market expansion through platforms like JD and Douyin, but short-term contributions to performance are expected to be limited [8]