Guan Cha Zhe Wang·2025-04-29 08:36Core Insights - Pop Mart's APP has reached the top of the US App Store shopping chart, indicating a significant surge in popularity driven by the release of the Labubu "Frontline High Energy" plush series [1][6] - The Labubu brand has become a must-have item among global fashion trends, particularly due to its association with luxury items and social media presence [3][6] - Pop Mart's financial performance shows impressive growth, with a projected revenue increase for Q1 2025 and significant contributions from its various IPs, particularly Labubu [6] Group 1: App Performance - On April 25, Pop Mart's APP climbed 114 positions to rank fourth in the free overall chart on the US App Store [1] - The surge in ranking is attributed to the global release of the third-generation plush product series "Frontline High Energy" [1] Group 2: Product Popularity - Labubu, launched in 2015, has gained traction as a trendy item, with its accessories being sold at prices ranging from 99 to 159 yuan, and the "Frontline High Energy" series selling out quickly [3] - The blind box versions of Labubu are experiencing price premiums, with hidden variants priced between 1389 and 1699 yuan [3] Group 3: Financial Performance - In 2024, Pop Mart reported a revenue of 13.038 billion yuan, a year-on-year increase of 106.92%, with 13 IPs generating over 100 million yuan [6] - The "Monsters" series, which includes Labubu, contributed 3.04 billion yuan with a year-on-year growth of 726.6% [6] - For Q1 2025, Pop Mart anticipates a revenue growth rate of 165%-170%, with overseas revenue expected to grow by 475%-480% [6] - Morgan Stanley analysts project a 47% growth in Pop Mart's performance for 2025, driven by the success of plush products and expansion in overseas markets [6]