没人哄的中产，靠床哄睡？

Core Insights - The smart bed market in China is experiencing significant growth, with projections estimating the market size to approach 4 billion yuan by 2026, and 2025 is expected to be a breakout year for smart mattresses [3][4][19] - The popularity of smart beds surged after the 2022 Winter Olympics, where they were showcased as innovative products, leading to a 230% year-on-year increase in sales on platforms like JD.com [4][19] - Despite the hype, there are concerns about the actual effectiveness of smart beds, with some consumers questioning whether the high prices justify the benefits, leading to perceptions of them being a "smart tax" [4][17][19] Market Dynamics - The smart bed category is increasingly being integrated into the smart home trend, resulting in explosive growth over the past two years [7][19] - Sales data indicates that from July 2023 to June 2024, the sales of electric/smart mattresses on major e-commerce platforms reached 370 million yuan, reflecting a year-on-year increase of 140.5% [9] - Traditional mattress manufacturers and tech companies are entering the smart bed market, with brands like Mousse, Suda, and Xiaomi leading the charge [14][19] Consumer Insights - Consumers are increasingly focused on sleep quality and are willing to invest in smart beds that offer features like sleep monitoring and adjustable settings [6][12][19] - The target demographic for smart beds includes not only the elderly and pregnant women but also young professionals who prioritize sleep health [6][12] - Many consumers report that while they appreciate the basic functionalities of smart beds, more complex features are often underutilized, leading to skepticism about their value [10][12][17] Industry Challenges - The smart bed market is still in its early stages, with many products lacking maturity and reliability, leading to mixed consumer experiences [14][16][22] - High prices for smart beds are attributed to the costs of advanced technology, research and development, and supply chain complexities, making them significantly more expensive than traditional beds [19][21] - There is a risk of consumer dissatisfaction due to the presence of low-quality products that do not meet expectations, contributing to a perception of smart beds as overpriced [16][17][22]