Workflow
“江苏银行·银河左岸南京金牛湖茉莉花音乐节”五月南京启幕,以金融赋能Z世代文化消费新场景

Group 1 - Jiangsu Bank is sponsoring the "Jiangsu Bank · Galaxy Left Bank Nanjing Jin Niu Lake Jasmine Music Festival" to deepen its retail business transformation and expand its Z-generation customer base through a "finance + culture" cross-industry integration [1] - The Galaxy Left Bank music festival series aims to attract young audiences with diverse music styles and immersive experiences, leveraging the festival's youthful energy and influence to enhance services for the Z-generation [1] - The first event will take place at the Nanjing Jin Niu Lake Olympic Sailing Center, expecting to draw tens of thousands of music fans, with plans for subsequent events in other cities to further expand brand influence [1] Group 2 - Jiangsu Bank has implemented a "layered + segmented" strategy in its retail business transformation, focusing on the lifestyle needs of the Z-generation, emphasizing experience and personalization through various scene ecosystems like "finance + campus," "finance + culture and tourism," and "finance + consumption" [2] - The sponsorship of the music festival reflects the bank's strategic implementation and keen insight into young consumer trends, conveying its brand value [2] - As of the end of Q1 2025, Jiangsu Bank's retail AUM has surpassed 1.5 trillion yuan, with over 20 million app users and 7 million monthly active users, maintaining its leading position among city commercial banks [2]