Core Insights - Laopuhuang achieved a sales performance of 9.8 billion yuan (including tax) for the fiscal year ending December 31, 2024, representing a year-on-year growth of 166% [1] - The company reported a net profit of 1.47 billion yuan, which is a 254% increase compared to the previous year [1] - Laopuhuang's average sales per store in mainland China reached 328 million yuan, ranking first among all well-known jewelry brands in terms of average revenue and sales per square meter [1][3] Company Overview - Founded in 2009, Laopuhuang is the first brand in China to promote the "ancient method gold" concept and is recognized as the leading brand in handcrafted gold products [3] - The brand is known for its authentic craftsmanship, including techniques that are classified as national intangible cultural heritage, such as "flower silk inlay" and "wrong gold and silver" [3] - Laopuhuang has developed a complete product system and product line, with nearly 2,000 original designs and over 1,300 copyrights [3] Market Position and Expansion - As of December 31, 2024, Laopuhuang's membership reached approximately 350,000, an increase of 150,000 members compared to the same period last year [4] - The brand is set to open new stores in major commercial centers across China, including locations in Shanghai and Hong Kong, by the end of 2025 [4] - Laopuhuang plans to expand internationally, with its first overseas store opening in Singapore's Marina Bay Sands shopping center in June 2025 [4]
老铺黄金2024年实现销售业绩98.0亿元 净利同比增长254%