INLY(603598) 证券时报网·2025-04-29 10:14Core Insights - The company reported a significant increase in revenue for 2024, achieving 6.289 billion yuan, a year-on-year growth of 32.73% [1] - In Q1 2025, the company generated 1.990 billion yuan in revenue, marking a 56.98% increase year-on-year, and turned a profit with a net income of 7.5429 million yuan [1] - The Chinese media advertising market is experiencing stable growth, with the industry revenue surpassing 1.5 trillion yuan in 2024, reflecting a year-on-year growth of 17.9% [1] Business Performance - The company made strides in brand marketing, social marketing, and e-commerce marketing, enhancing its full-chain marketing service system [2] - Brand marketing saw significant growth, with successful collaborations with major media platforms and over 20 leading brands, enhancing customer loyalty [2] - The social marketing sector performed well on platforms like Xiaohongshu and Bilibili, expanding into new industries and increasing the number of clients [2] E-commerce and International Strategy - E-commerce marketing and operations emerged as a highlight, with the company outperforming the media market in growth [3] - The company has made substantial progress in international marketing, particularly in fast-moving consumer goods, and has established partnerships with major global platforms [3] Innovation in Content Marketing - The rise of short dramas has created new opportunities in advertising, with the company successfully integrating advertising content into short dramas, generating significant revenue [4] - Collaborations with well-known brands have led to successful marketing campaigns, enhancing product exposure [4] Technological Advancements - The company is leveraging AI technology to reshape the digital marketing landscape, integrating advanced AI models into its advertising services [6] - The launch of the "Jiuhuo Creative" AIGC platform aims to enhance content creation efficiency and quality through AI tools [6] - The company is focused on reducing costs and improving efficiency through AI, while also planning to commercialize its self-developed AI tools for clients [6] Strategic Synergy - The company's core strategies of content innovation, technological empowerment, and internationalization are interlinked, driving continuous development and maintaining a leading position in the marketing industry [7]