Core Viewpoint - In 2025, Gravity Media (603598.SH) celebrates its 10th anniversary, focusing on strategic development and innovation to navigate the next decade in the advertising and media industry [1] Group 1: Company Development and Strategy - Over the past decade, Gravity Media has faced significant challenges due to macroeconomic fluctuations, rapid technological changes, intense market competition, and evolving policy environments [1] - The company has identified technological innovation and cultural creativity as core drivers for future growth, aiming for high-quality development through a dual-driven model [1] - The company has successfully integrated short drama content with product marketing, collaborating with well-known brands to enhance brand exposure and market returns [1] Group 2: Technological Innovation - Gravity Media has increased investment in artificial intelligence (AI) technology, exploring its applications in advertising, content creation, and data analysis [2] - The launch of the "Nine合创意" AIGC creation platform, which integrates various advanced model technologies, has improved content creation efficiency and quality [2] - AI-driven programmatic advertising and intelligent creative generation have enhanced the precision of marketing solutions for brand clients [4] Group 3: Future Vision and Goals - The leadership shared the company's vision for the next decade, emphasizing high-quality development through AI applications, content production, programmatic marketing, and international expansion [2] - Gravity Media aims to optimize its financial structure and enhance shareholder and employee value while contributing to cultural and brand strength by 2035 [5] - The company is committed to compliance, steady growth, and increased social responsibility through community engagement [5]

Meeting Details - The shareholders' meeting of Inertia Media Co., Ltd. was held on May 20, 2025, at Shimao Building, Beijing [1] - The meeting was attended by shareholders representing 40.0892% of the voting rights [1] Voting Results - All non-cumulative voting proposals were approved with a high percentage of agreement, including: - Proposal 1: 99.8744% in favor [1] - Proposal 2: 99.8757% in favor [1] - Proposal 3: 99.8758% in favor [1] - Proposal 4: 99.8762% in favor [1] - Proposal 5: 99.8748% in favor [1] Legal Compliance - The meeting was conducted in accordance with the Company Law, the rules for listed company shareholders' meetings, and the company's articles of association [1][2] - The legal representatives confirmed that the meeting's procedures and voting results were valid and compliant with relevant laws and regulations [2]

证券代码：603598 证券简称：引力传媒 公告编号：2025-021 引力传媒股份有限公司 2024年年度股东大会决议公告 会议符合《公司法》、《上市公司股东大会规则》和《公司章程》的规定。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 5 月 20 日 (二)股东大会召开的地点：北京市朝阳区建国路甲 92 号世茂大厦 B 座 12 层-视 频会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 312 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 107,624,502 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股份总 | | | 数的比例（%） | 40.0892 | (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 公司董事会为本次股东大会的召集人，采取现场加网络投票 ...

会杜律师事务所 KING&WODD 北京市朝阳区东三环中路1号 环球金融中心办公楼东楼18层 邮编100020 18th Floor, East Tower, World Financial Center 1 Dongsanhuan Zhonglu, Chaovang District Beijing 100020, P. R. China T +86 10 5878 5588 F +86 10 5878 5566 2. 公司于 2025 年 4 月 29 日在上海证券交易所网站 ( http://www.sse.com.cn ) 公告 的《引力传媒股份有限公司第五届董事会第八次会议决议公告》； 3. 公司于 2025 年 4 月 29 日在上海证券交易所网站 ( http://www.sse.com.cn ) 公告 的《引力传媒股份有限公司第五届监事会第八次会议决议公告》； 4. 公司于 2025年4月29日在上海证券交易所网站(http://www.sse.com.cn）公告 的《引力传媒股份有限公司关于召开 2024年年度股东大会的通知》； 5. 公司本次股东大会股权登记日的股东名册; 金杜办公室 ww ...

Core Viewpoint - The company, Inertia Media Co., Ltd., has initiated a lawsuit against Ningbo Free Trade Zone Zhichu Venture Capital Partnership and two individuals, seeking cash compensation and penalties related to a breach of a share transfer agreement [4][5]. Group 1: Lawsuit Details - The lawsuit is currently at the stage of receiving a court summons, with the court date set for May 15, 2025 [2][4]. - The total amount involved in the lawsuit includes a cash compensation of 22,276,000 RMB and a penalty of 13,343,324 RMB [3][5]. - The company retains the right to add additional parties and claims to the lawsuit [6]. Group 2: Background and Claims - The lawsuit arises from two share transfer agreements signed in September 2017 and February 2018, where the company agreed to acquire all shares of Shanghai Zhichu Advertising Co., Ltd. from the defendants [7]. - The defendants had made profit commitments for the years 2017 to 2020, and failure to meet these commitments would require them to pay cash compensation and penalties to the company [8]. Group 3: Impact on the Company - As the case has not yet gone to trial, the specific impact on the company's current or future profits cannot be accurately assessed at this time [3][10]. - The company will closely monitor the progress of the case and fulfill its information disclosure obligations as required by relevant regulations [9][10].

2024 年年度股东大会 引力传媒股份有限公司 2024 年年度股东大会资料封面 引力传媒股份有限公司 会议资料 2025 年 5 月 20 日 | 会议须知 | 2 | | | | | | --- | --- | --- | --- | --- | --- | | 会议议程 | 3 | | | | | | 议案一：关于公司 | 2024 | 年度董事会工作报告的议案 | 6 | | | | 议案二：关于公司 | 2024 | 年度独立董事述职报告的议案 14 | | | | | 议案三：关于公司 | 2024 | 年度监事会工作报告的议案 | 15 | | | | 议案四：关于公司 | 2024 | 年度财务决算报告的议案 17 | | | | | 议案五：关于公司 | 2024 | 年年度报告及其摘要的议案 | 18 | | | | 议案六：关于公司 | 2024 | 年度利润分配预案的议案 19 | | | | | 议案七： | 关于公司续聘会计师事务所的议案 | 20 | | | | | 议案八： | 关于公司董事 | 2024 | 年度薪酬及 | 2025 | 年度薪酬方案的议案 21 | | 议案 ...

（一）诉状内容 证券代码：603598 证券简称：引力传媒 公告编号：2025-020 引力传媒股份有限公司 关于公司提起诉讼的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、本次重大诉讼的基本情况 2025年5月12日，引力传媒股份有限公司（以下简称"公司"）收到北京市 朝阳区人民法院送达的关于公司起诉宁波保税区致趣创业投资合伙企业（有限合 伙）、黄亮及艾孟涛的民事传票及诉讼材料，本次重大诉讼案号：(2024)京0105 民初77965号，案由：股权转让纠纷，开庭时间：2025年05月15日，开庭地点： 北京市朝阳区人民法院。 二、本次重大诉讼的案件当事人、诉讼请求、事实及理由、案件进展情况 1、案件当事人 原告：引力传媒股份有限公司 被告一：宁波保税区致趣创业投资合伙企业（有限合伙）；被告二：黄亮； 被告三：艾孟涛 2、原告的诉讼请求 （1）判令被告一、被告二共同向原告支付现金补偿人民币22,276,000元及 案件所处诉讼阶段：收到法院传票，案件尚未开庭。 上市公司所处当事人地位：原告。 涉案金 ...

Core Viewpoint - The company reported a total revenue of 6.289 billion yuan for 2024, representing a year-on-year increase of 32.73%, but faced a net loss attributable to shareholders of 18.1051 million yuan, indicating challenges in profitability despite revenue growth [8]. Company Overview - The company operates in a competitive environment, focusing on content innovation, digital marketing, and international business expansion to drive growth [4][5]. - The Chinese economy is showing signs of improvement, with retail sales increasing by 3.5% year-on-year and online retail sales growing by 7.2% in 2024, which supports the company's growth strategy [4]. Financial Performance - The company achieved a total revenue of 6.289 billion yuan in 2024, up 32.73% from the previous year [8]. - The net profit attributable to shareholders was a loss of 18.1051 million yuan, with a loss of 17.281 million yuan after excluding non-recurring items [8]. - The company experienced a decline in gross margin due to changes in media platform incentive policies amid intense competition [8]. Strategic Initiatives - The company is enhancing its talent pool through flexible training mechanisms, focusing on building a team proficient in AI capabilities, which is crucial for its business model [5]. - The integration of AI technology is expected to improve operational efficiency and reduce expense ratios [8]. Shareholder Information - The company plans to not distribute cash dividends or issue new shares for the 2024 fiscal year due to the reported losses [3][27]. - The company will hold its annual shareholder meeting on May 20, 2025, to discuss various proposals, including the financial results and the appointment of the accounting firm [60][61]. Audit and Compliance - The company has retained the accounting firm Xinyong Zhonghe for the 2025 fiscal year, which has a strong track record in providing independent audit services [43][51]. - The audit committee has reviewed the firm's qualifications and recommended its continued engagement based on its professional capabilities and investor protection measures [51].

Financial Performance - The company reported a loss for the fiscal year 2024, leading to a proposal of no cash dividends, no bonus shares, and no capital reserve transfer to share capital [6]. - In 2024, the company's operating revenue reached CNY 6.29 billion, a 32.73% increase compared to CNY 4.74 billion in 2023 [23]. - The net profit attributable to shareholders was a loss of CNY 18.11 million, representing a 137.69% decrease from a profit of CNY 48.04 million in 2023 [23]. - The net cash flow from operating activities was negative CNY 291.81 million, a significant decline from positive CNY 21.12 million in 2023 [23]. - The total assets increased by 15.58% to CNY 1.41 billion at the end of 2024, compared to CNY 1.22 billion at the end of 2023 [23]. - The basic earnings per share for 2024 was negative CNY 0.07, down 138.89% from CNY 0.18 in 2023 [24]. - The company reported a weighted average return on equity of -9.54% in 2024, a decrease of 37.60% from 28.06% in 2023 [25]. - The company achieved total revenue of 6.29 billion RMB in 2024, representing a year-on-year increase of 32.73% [73]. - The net profit attributable to shareholders was -18.11 million RMB, with a net profit excluding non-recurring items of -17.28 million RMB [73]. - The company's operating costs increased by 35.51% to 6.06 billion RMB, primarily due to growth in e-commerce and social media marketing [74]. Audit and Compliance - The company has received a standard unqualified audit report from the accounting firm Xinyong Zhonghe [5]. - The audit report confirms that the financial statements of Gravity Media Co. fairly reflect its financial position as of December 31, 2024, in accordance with accounting standards [195]. - The audit committee emphasized the importance of maintaining independence and objectivity in the audit process, confirming the qualifications of the auditing firm [123]. - The internal control audit report for the financial report as of December 31, 2024, was issued with a standard unqualified opinion [147]. - The audit procedures for revenue recognition included reviewing sales contracts, testing internal controls, and analyzing gross margin fluctuations [198]. Risk Management - The report includes a risk statement regarding forward-looking statements, indicating potential risks in future development strategies and operational plans [7]. - The management has highlighted the need for investors to be aware of investment risks as outlined in the management discussion and analysis section [9]. - The company has not reported any risks of delisting or bankruptcy restructuring [159]. Corporate Governance - The company has not reported any instances where more than half of the board members could not guarantee the authenticity and completeness of the annual report [8]. - The company has established a long-term incentive mechanism to attract and retain talent, aligning the interests of shareholders, the company, and employees [110]. - The company has a strategic focus on maintaining independence from its controlling shareholders and related parties [111]. - The company's independent directors have academic backgrounds, enhancing governance quality [113]. - The company has not reported any major differences in governance compared to regulatory requirements [111]. Business Strategy and Growth - The company aims to enhance content innovation, technology empowerment, and international business expansion to drive growth [34]. - The online retail sales in China grew by 7.2% in 2024, indicating a positive market trend that the company can leverage [34]. - The company is committed to a dual-driven strategy of "technology + content" to build unique growth barriers for partners in the digital marketing era [40]. - The company plans to deepen its layout in key platforms like Douyin and Xiaohongshu, enhancing its service capabilities and optimizing its content marketing strategies [38]. - The company is exploring new fields such as AIGC micro-short drama production, leveraging AIGC video generation technology for future projects [43]. Technology and Innovation - The company has integrated advanced external AI models and developed specialized AI tools for advertising and marketing, enhancing operational efficiency and creativity [44]. - The company has developed the "Jiuhe Creative" AIGC platform, integrating advanced model technologies to enhance content creation efficiency and quality [64]. - The cost of AI content generation has significantly decreased, with the DeepSeek-R1 model's inference cost being much lower than OpenAI's models, making large-scale AI application economically feasible for the advertising industry [52]. - The company is actively enhancing its management efficiency through improved performance management and cost control measures, aiming to lower operating costs and increase operational efficiency [100]. Employee and Talent Management - The company has implemented a comprehensive employee capability enhancement plan, including technical training and workshops, to integrate AI into daily work [101]. - The total number of employees in the parent company and major subsidiaries is 743, with 104 in sales and 29 in technical roles [129]. - The company has a structured training program aimed at enhancing employee skills and management quality [132]. Market Position and Competition - The advertising marketing industry faces intensified competition, with traditional advertising agency margins declining due to increased media platform concentration [104]. - The company ranks among the top service providers on major platforms like ByteDance and Alibaba, with its performance in various business segments being highly competitive [61]. - The company has served over 1,000 brand clients, maintaining long-term partnerships with nearly 100 clients for over 10 years [72]. Financial Position and Assets - The company's total assets as of December 31, 2024, amounted to CNY 1,412.44 million, with net assets of CNY 182.42 million [176]. - The company's asset-liability ratio increased to 87.08%, up by 3.20 percentage points from the previous year, which was 83.88% [176]. - The company reported a significant increase in restricted cash due to bank account freezes and pledged receivables, totaling ¥181,895,740.24 [90]. Shareholder Information - The total number of common shareholders as of the end of the reporting period is 52,964, down from 55,444 at the end of the previous month [177]. - The largest shareholder, Luo Yanjiji, holds 99,246,300 shares, representing 36.97% of the total shares [179]. - The total number of shares held by the top ten shareholders includes significant pledges and frozen shares, indicating potential liquidity concerns [179]. Related Party Transactions - The company has not disclosed any non-operating fund occupation by controlling shareholders or related parties [8]. - The company has confirmed that it will not seek improper benefits that could harm the interests of other shareholders [154]. - The company will ensure compliance with the Company Law and internal governance rules regarding related party transactions [154].

Core Insights - The company reported a significant increase in revenue for 2024, achieving 6.289 billion yuan, a year-on-year growth of 32.73% [1] - In Q1 2025, the company generated 1.990 billion yuan in revenue, marking a 56.98% increase year-on-year, and turned a profit with a net income of 7.5429 million yuan [1] - The Chinese media advertising market is experiencing stable growth, with the industry revenue surpassing 1.5 trillion yuan in 2024, reflecting a year-on-year growth of 17.9% [1] Business Performance - The company made strides in brand marketing, social marketing, and e-commerce marketing, enhancing its full-chain marketing service system [2] - Brand marketing saw significant growth, with successful collaborations with major media platforms and over 20 leading brands, enhancing customer loyalty [2] - The social marketing sector performed well on platforms like Xiaohongshu and Bilibili, expanding into new industries and increasing the number of clients [2] E-commerce and International Strategy - E-commerce marketing and operations emerged as a highlight, with the company outperforming the media market in growth [3] - The company has made substantial progress in international marketing, particularly in fast-moving consumer goods, and has established partnerships with major global platforms [3] Innovation in Content Marketing - The rise of short dramas has created new opportunities in advertising, with the company successfully integrating advertising content into short dramas, generating significant revenue [4] - Collaborations with well-known brands have led to successful marketing campaigns, enhancing product exposure [4] Technological Advancements - The company is leveraging AI technology to reshape the digital marketing landscape, integrating advanced AI models into its advertising services [6] - The launch of the "Jiuhuo Creative" AIGC platform aims to enhance content creation efficiency and quality through AI tools [6] - The company is focused on reducing costs and improving efficiency through AI, while also planning to commercialize its self-developed AI tools for clients [6] Strategic Synergy - The company's core strategies of content innovation, technological empowerment, and internationalization are interlinked, driving continuous development and maintaining a leading position in the marketing industry [7]