成都一季度以旧换新直接带动消费超170亿元

Core Insights - The "trade-in for new" policy has significantly boosted consumer enthusiasm, leading to a direct consumption increase of over 170 billion yuan in the first quarter of 2025 [3][8] - Chengdu's retail sales of consumer goods reached 273.27 billion yuan in the first quarter, marking a year-on-year growth of 6.0%, which is 2.7 percentage points faster than the previous year [1][8] Group 1: Automotive Sector - As of March 31, the Sichuan Province automotive replacement platform in Chengdu received over 41,000 subsidy applications, amounting to nearly 500 million yuan, resulting in new car sales of 8.8 billion yuan [1][3] - The first quarter saw a 2.9% growth in automotive retail sales, with new energy vehicles experiencing a 22.8% increase [2][3] Group 2: Consumer Electronics and Appliances - In the first quarter, over 1.207 million units of home appliances were replaced under the subsidy program, directly driving sales exceeding 4.16 billion yuan [4] - The sales of digital products under the subsidy program reached over 2.64 billion yuan, with more than 954,000 units sold [4] Group 3: Overall Consumption Growth - Chengdu conducted over 1,000 promotional activities in the first quarter, significantly enhancing market activity, with online and offline consumption growing by over 5% [5] - The transaction growth rates on the Meituan platform for in-store dining and other services were 31.4% and 43.2%, respectively, with order volume growth rates of 22.6% and 37.6% [5] Group 4: New Economic Initiatives - The "Chengdu First Launch Season" initiative aims to create a new economic engine for consumption, with over 4,000 new stores established since 2019 [6] - In the first quarter, Chengdu welcomed 148 new stores and hosted over 50 first-launch events [6] Group 5: Policy Support - Chengdu has implemented various measures to enhance consumer spending, including the issuance of multiple plans aimed at boosting consumption throughout the year [7]