Bei Jing Shang Bao·2025-04-29 10:30Core Insights - The article discusses the trend of foreign trade products being introduced into domestic supermarkets, highlighting the collaboration between supermarkets and foreign trade companies to facilitate this transition [1][9]. Group 1: Market Dynamics - Supermarkets are establishing foreign trade product sections and online channels to introduce quality foreign goods, creating a "green channel" for foreign trade enterprises [1][6]. - The introduction of foreign products is seen as a way for foreign trade companies to clear inventory and for supermarkets to increase customer traffic and sales [1][9]. - The transition from export to domestic sales requires foreign trade companies to adapt their products to local market demands, including packaging and product types [1][7]. Group 2: Product Offerings - Various foreign products, including canned tuna and oral care items, have been launched in Beijing supermarkets, with some stores featuring dedicated foreign product sections [6][9]. - The "foreign trade premium section" at supermarkets includes over a thousand products across multiple categories, with 50% being cross-border sourced and 10% being exclusive custom products [6][9]. - Companies like Ningbo Today Food Co. have quickly adapted their products for the domestic market, changing packaging to include Chinese characters and developing new flavors to cater to local tastes [7][8]. Group 3: Operational Efficiency - Supermarkets have streamlined processes to facilitate the rapid onboarding of foreign products, with some companies reporting product availability within 10 days [7][9]. - The establishment of rapid response centers for foreign trade enterprises has enabled quick product listings, with some products going from entry to sale in as little as three working days [7][9]. - The collaboration between supermarkets and foreign trade companies is crucial for overcoming the challenges of adapting to domestic market conditions [9][10]. Group 4: Challenges and Considerations - Adapting foreign products for the domestic market involves understanding local consumer preferences and navigating the complexities of domestic distribution channels [9][10]. - The traditional trading model in the domestic market differs significantly from export practices, requiring foreign trade companies to adjust their pricing and sales strategies accordingly [10]. - The effectiveness of foreign products in attracting customers to supermarkets remains uncertain, as current consumer interest is more focused on fresh and hot food items rather than canned goods and daily necessities [10].