山西汾酒去年营收增长12.79%至360.11亿元，省外经销商规模增至3718个

Group 1 - The core viewpoint of the news is that Shanxi Fenjiu reported a revenue growth of 12.79% to 36.011 billion yuan and a net profit increase of 17.29% to 12.243 billion yuan for the year 2024 [1] - The revenue from mid-to-high-end liquor increased by 14.35% to 26.532 billion yuan, while other liquor categories saw a 9.40% rise to 9.342 billion yuan [1] - Domestic revenue grew by 11.72% to 13 billion yuan, and revenue from outside the province increased by 13.81% to 22.374 billion yuan [1] - The number of domestic distributors rose by 15 to 835, and the number of external distributors increased by 598 to 3,718 [1] - The company is optimizing its market layout in China, achieving steady growth in the Yangtze River Delta and Pearl River Delta regions, and enhancing market potential [1] - The company is implementing a strategy focused on "grasping Qinghua, strengthening the waist, and stabilizing glass Fen," leading to steady growth across various product lines [1] - The "five-in-one" technology is empowering core products, effectively enhancing market analysis capabilities and supporting precise marketing [1] - The company is strengthening its distributor optimization mechanism and expanding the coverage of the Fenxiang Liuyu model, achieving refined channel management [1] - The Zhuyeqing liquor is steadily implementing a recruitment and support program for distributors, focusing on high-quality distributors in key regions to enhance market competitiveness [1] Group 2 - Xinghuacun Liquor is reinforcing its positioning as the "first brand of poetry and wine" and is actively conducting consumer cultivation activities [2] - The company is seeking development breakthroughs through exclusive products for e-commerce channels and direct supply cooperation with JD.com [2] - In international marketing, the company is pursuing a differentiated, pilot-based, and scenario-oriented high-quality overseas expansion strategy, achieving over 50% year-on-year growth in liquor export revenue [2] - The company successfully filled market gaps in 11 countries, further solidifying its overseas terminal channels [2] - According to the Q1 2025 report, the company's revenue for the first quarter of 2025 was 16.522 billion yuan, a year-on-year increase of 7.72%, and the net profit attributable to the parent company was 6.648 billion yuan, up 6.15% year-on-year [2]