专访九位出海人：出海，在不确定性中找确定性

Core Insights - The article highlights the success of various Chinese companies in the international market, showcasing their innovative products and strategies that have led them to become leaders in their respective fields, such as AI business cards, smart glasses, adult AI toys, and cleaning robots [1][2]. Group 1: Market Positioning and Achievements - A metal chip that facilitates business card exchanges has become the second-largest AI business card globally within a year [1]. - The company specializing in photochromic sunglasses has emerged as the number one exporter in Europe and the United States [1]. - The adult AI toy company has positioned itself as a global leader by integrating emotional value into its products [1]. - A cleaning robot startup has seen nearly a sevenfold increase in overseas revenue in the past year, expanding its market to over 30 countries [1][2]. Group 2: Challenges and Responses to Tariffs - Tariffs have prompted companies to explore new markets beyond the U.S., such as Europe, the Middle East, and Southeast Asia, as a strategic response [3][5]. - Companies are adapting by optimizing local supply chains and establishing overseas manufacturing facilities to mitigate the impact of tariffs [8][10]. - The adult toy company has noted that its high-end products are less affected by tariffs due to their target demographic being less price-sensitive [10]. Group 3: Importance of Product Innovation - High-tech and innovative products are crucial for competitiveness in international markets, with a focus on product quality and consumer preferences [12][14]. - Companies are leveraging AI to enhance user experience and product functionality, making their offerings more appealing to consumers [17][19]. - The adult toy company has integrated AI to provide emotional companionship, enhancing the product's value proposition [22]. Group 4: Localization Strategies - Effective localization involves understanding and adapting to local consumer needs and cultural preferences, which is essential for market penetration [23][25]. - Companies are employing local teams to bridge cultural gaps and ensure that their products resonate with local consumers [27]. - The Middle Eastern market presents unique challenges due to cultural and religious considerations, necessitating a respectful approach to localization [27].