Core Insights - Adidas has reported a strong performance in Q1 2025, with global revenue reaching €6.153 billion (approximately ¥50.958 billion), marking a 13% increase year-over-year [1] - The company's operating profit surged from €336 million to €610 million, reflecting an 82% year-over-year growth, while the gross margin improved by 0.9 percentage points to 52.1% [1] - In the Chinese market, Adidas achieved revenue of €1.029 billion (approximately ¥8.523 billion), also up 13% year-over-year, marking the eighth consecutive quarter of growth in this region [1] Market Strategy - The growth in performance is attributed to Adidas's localization strategy in China, which has been implemented over the past two to three years [3] - The General Manager of Adidas Greater China, Xiaojia Le, emphasized that the company's success is a result of favorable market conditions and the rising trend in sports consumption in China [3] - Adidas is actively engaging with young athletes, having recently signed Olympic swimming champion Pan Zhanle as a brand ambassador, and is committed to supporting the development of young talent in various sports [3] Financial Performance - All markets and channels reported double-digit growth in Q1, with an operating profit of €610 million and an operating margin of 9.9%, showcasing the company's significant potential [3] - However, the CEO of Adidas, Gulden, noted that increased tariffs imposed by the U.S. on multiple countries may introduce uncertainties into the company's performance for the year [3]
财报解读｜连涨八个季度，阿迪达斯中国一季度营收超过85亿元