Workflow
春风动力拟发行25亿元可转债 加码产能扩建与全球布局

Group 1 - The company plans to raise 2.5 billion yuan through the issuance of convertible bonds to fund various projects, including the construction of a new facility for producing 3 million sets of motorcycles and electric vehicles annually, marketing network development, and information system upgrades [1] - The total investment for the new production facility is estimated at 3.5 billion yuan, with 1.78 billion yuan allocated from the raised funds, focusing on the manufacturing and R&D of electric two-wheelers and motorcycles [1] - The expansion aims to enhance the company's global market presence and optimize resource allocation, thereby improving supply chain resilience and competitiveness in the global power equipment market [1] Group 2 - The company plans to invest 900 million yuan in marketing network development, with 450 million yuan from the raised funds, to create a multi-level sales and service network, enhancing brand promotion and market penetration [2] - This marketing initiative aligns with the company's ongoing globalization strategy, which includes establishing a comprehensive channel system in North America, Europe, and Southeast Asia [2] - The company intends to invest 120 million yuan in upgrading its information systems, incorporating advanced technologies like big data and cloud computing to improve data sharing and collaboration [3] Group 3 - An additional 150 million yuan will be allocated to supplement working capital, enhancing financial flexibility to support business expansion and market development [3] - The electric two-wheeler and motorcycle market is undergoing significant changes driven by policy, technology, and consumer upgrades, presenting both opportunities and challenges for the company [3] - The company possesses a solid technological foundation from the fuel vehicle era and aims to leverage its global channel network to gain a competitive edge in the electric vehicle market [3]