聚势破圈：民族品牌陪跑计划助力 CCBE 美博会激活产业新动能

Core Viewpoint - The 51st CCBE Chengdu Beauty Expo emphasizes the theme "New Beauty Industry, Create Business Opportunities," showcasing 752 companies and over 4500 domestic and international brands, with a focus on empowering national brands through the "National Brand Accompanying Plan" [1][3]. Group 1: Brand Empowerment and Support - The "National Brand Accompanying Plan" employs a rigorous four-level screening mechanism to evaluate brands based on corporate qualifications, product strength, and social responsibility, offering tailored empowerment plans over 3-5 years [3]. - The plan integrates resources from national media such as CCTV and Xinhua News Agency, creating a comprehensive service system that includes content production, precise dissemination, and effect conversion, previously validated in other industry events [3]. - The plan addresses the beauty industry's challenge of "heavy product, light brand" by providing professional solutions to convert technical advantages into brand value [3]. Group 2: Strategic Partnerships and Media Collaboration - A strategic agreement was signed between the Sichuan Beauty and Hairdressing Industry Association and the "National Brand Accompanying Plan," providing participating brands with exclusive resources such as special reports and documentary filming [5]. - The expo featured a "Brand Service Consultation Center" and "Media Interview Room," attracting over 100 companies for one-on-one brand diagnostics, enhancing brand trust through authoritative media endorsements [5]. Group 3: Case Study of Empowerment - Chengdu Limai Chuan Biological Engineering Co., Ltd. focuses on skin care solutions based on traditional Chinese medicine and modern biotechnology, developing effective treatments for complex skin issues [8]. - Their flagship product, the "Yellow-brown Spot Cryo-active Body," utilizes low-temperature technology to maintain the activity of key ingredients, achieving visible results in reducing spots without damaging the skin [8]. - The company has established a comprehensive training ecosystem for beauty salons, significantly increasing customer visit rates and sales through innovative marketing strategies [9]. Group 4: Industry Transformation and Expo Evolution - The CCBE has evolved from a product trading platform to an industry ecological hub, marking a shift from price competition to value competition in the beauty industry [12]. - The integration with the "National Brand Accompanying Plan" signifies a critical transformation for Chinese beauty brands, facilitating their expansion into national and high-end markets through collaborative models [12].