CBC(SH:600132) Zheng Quan Ri Bao Zhi Sheng·2025-04-29 14:16Core Viewpoint - Chongqing Brewery Co., Ltd. (referred to as "the company") reported a steady growth in its first quarter of 2025, with increases in beer sales, revenue, and net profit, indicating a positive performance amidst a competitive market [1] Group 1: Financial Performance - In Q1 2025, the company achieved beer sales of 883,500 kiloliters, a year-on-year increase of 1.93% [1] - The company's operating revenue reached 4.355 billion yuan, reflecting a year-on-year growth of 1.46% [1] - The net profit attributable to shareholders was 473 million yuan, up 4.59% year-on-year, while the net profit excluding non-recurring items was 467 million yuan, an increase of 4.74% [1] Group 2: Product Innovation and Brand Expansion - The company accelerated product innovation in 2025, launching multiple new products and packaging to meet diverse consumer demands [2] - Six brands introduced new products, including "Carlsberg Smooth 5°" and "Ushu Beer Tianshan Original Brew," among others [3] - The company is also expanding into non-beer categories, launching new beverages like Tianshan Fresh Fruit Orange Soda [3] Group 3: Marketing Strategies - The company enhanced brand communication and marketing efforts, appointing new brand ambassadors for six of its brands [3] - During the Spring Festival, the company leveraged emotional connections with consumers through creative packaging and marketing campaigns [4] - The company strengthened its presence in sports marketing by partnering with UEFA and sponsoring major events like marathons [4] Group 4: Recognition and Awards - The company was recognized as the only enterprise with two brands, "Chongqing Beer" and "Ushu Beer," included in the first batch of "Chinese Consumer Brands" [5] - Several products received accolades, including the "Qingzhao Award" for new alcoholic beverages [5] - The company also received various marketing awards, highlighting its innovative branding efforts [5] Group 5: ESG Initiatives - The company holds an "AA" MSCI ESG rating, the highest among over 120 food and beverage companies listed in China [6] - The company is advancing its ESG initiatives, focusing on sustainability goals such as zero carbon footprint and zero packaging waste [6][7] - The company became a global signatory of the UN Women's Empowerment Principles, promoting gender equality in its operations [7]