中新网评：瑞幸咖啡同款不同价，别寒了老顾客的心

Core Viewpoint - Luckin Coffee is accused of "big data killing familiarity" as the same product is priced differently for different accounts, raising consumer concerns about pricing transparency [1][2] Group 1: Pricing Discrepancies - Reports indicate that the same beverage at Luckin Coffee is priced differently for users with different accounts, even when using the same device [1] - Customer service claims that the variation in pricing is due to different coupons received by users, denying that frequent purchases lead to higher prices [1] Group 2: Consumer Protection and Regulations - The Chinese government has prioritized consumer protection, emphasizing the need for a safe and trustworthy consumption environment in its 2025 work tasks [1] - Regulations such as the Consumer Rights Protection Law and the E-commerce Law prohibit businesses from setting different prices for the same product under equal conditions [2] Group 3: Impact on Brand Trust - Companies that exploit consumer data to charge loyal customers higher prices risk damaging their brand credibility, despite short-term gains [2] - The lack of transparency in pricing systems can lead to a loss of consumer trust, particularly among long-term customers [2]