山西长子：“以旧换新”激活消费市场新活力

Core Insights - Shanxi Province's Changzi County has effectively leveraged policy opportunities to promote the "old for new" subsidy program, resulting in a surge in consumer spending across various sectors including home appliances and digital products [1][3] Group 1: Consumer Behavior - The "old for new" subsidy policy has significantly stimulated consumer purchasing intentions, with many residents taking advantage of the subsidies to upgrade their home appliances [1][3] - Customers report substantial savings, with one individual noting a reduction of several thousand yuan in expenses due to the subsidy [1] Group 2: Business Impact - Local businesses are experiencing a boost in sales, with one appliance store reporting a 30%-40% increase in sales compared to the same period last year due to the subsidy program [3] - The implementation of the "old for new" policy has led to increased foot traffic in stores, with some retailers achieving sales volumes up to twice their usual levels during peak times [3] Group 3: Financial Metrics - As of this year, the total transaction amount for home appliances in Changzi County has exceeded 6.3 million yuan, with discounts amounting to over 1.19 million yuan across 1,635 transactions [4] - For 3C digital products, the transaction amount has surpassed 8.7 million yuan, with discounts totaling over 1.2 million yuan across 3,680 transactions [4] Group 4: Future Plans - Changzi County plans to continue optimizing the implementation of the subsidy policy, enhancing collaboration between government and enterprises, and organizing promotional events to further benefit consumers and businesses [4]