Amazon Prime Day Is Coming Back in July, With Tariffs Looming Large

Group 1 - Amazon Prime Day is set to return in July 2025, with the specific dates yet to be announced [1] - The event is exclusively for Prime members and typically features significant discounts [1] - Last year's Prime Day took place on July 16-17 [1] Group 2 - Looming price hikes due to tariffs may affect consumer savings during Prime Day [2] - Amazon may display original prices alongside tariff impacts, although this has been denied by the company [2] - The White House criticized Amazon's potential pricing strategy as a political act [3] Group 3 - Trump's tariffs, announced on April 2, could lead to increased prices on various products, including electronics [3] - A 90-day pause on most tariffs was initially implemented, but significant tariffs on China remain [3] - If the tariff pause is lifted before agreements are reached, it could coincide with Prime Day in July [4] Group 4 - Retailers may pass the full cost of tariffs to consumers, potentially leading to price increases of double or more for imported products [5] - Some bargain sites have already seen price increases as high as 377% in anticipation of tariffs [5] - Amazon has expanded its sales events since the original Prime Day in 2015, including a Big Spring Sale and Prime Big Deal Days in October [5]