Workflow
ChatGPT可购物 OpenAI入局电商
Bei Jing Shang Bao·2025-04-29 16:30

Core Insights - OpenAI is enhancing its ChatGPT Search tool to improve online shopping experiences by providing personalized product recommendations based on user queries and preferences [1][3] - The new feature allows users to ask specific questions in natural language, generating tailored results that include product images, reviews, and direct purchase links [1][2] - ChatGPT's shopping recommendations are based on user memory and aggregated product reviews from the web, without including advertisements [2][3] Group 1: Features and Functionality - Users can input detailed queries, such as budget and specifications, to receive customized product suggestions [1][2] - The "memory mode" for ChatGPT Pro and Plus users will track historical interactions to refine future recommendations [1][3] - Currently, the shopping feature is limited to specific categories like fashion, beauty, home goods, and electronics, with plans to expand [2][3] Group 2: Competitive Landscape - OpenAI's shopping feature is a strategic move to compete with Google, which has a significant presence in online shopping [3][4] - Other AI search platforms, such as Perplexity, are also introducing shopping functionalities, indicating a growing trend in AI-driven e-commerce [3][4] - OpenAI's CEO has shifted from opposing ads in ChatGPT to considering tasteful advertising as a potential revenue stream [3][4] Group 3: Business Opportunities and Growth - The introduction of shopping features presents new commercial opportunities for OpenAI, potentially enhancing user engagement and revenue [4][5] - ChatGPT is currently the most widely used AI tool, with a monthly traffic of 4.7 billion visits and over 20 million subscribers, generating significant revenue [4][5] - OpenAI's revenue reached $3.7 billion last year, with projections indicating that total revenue could exceed $125 billion by 2029 [5]