HAIER SMART HOME(SH:600690) Qi Lu Wan Bao·2025-04-29 22:42Core Viewpoint - The article highlights the achievements and strategic initiatives of Zhou Yunjie, the Chairman and CEO of Haier Group, in transforming the company into a leading player in the smart home and health sectors while enhancing its international competitiveness in manufacturing [2][4][6]. Group 1: Manufacturing Transformation - Zhou Yunjie has been instrumental in Haier's transition from a traditional manufacturing company to a smart home ecosystem brand, focusing on high-end, intelligent, green, and cluster-based upgrades in the home appliance industry [4][5]. - Under his leadership, Haier's premium brand Casarte has seen a 13-fold growth over seven years, becoming the only Chinese brand in the light industry to surpass European and American brands in both price and sales [4]. - The company has optimized manufacturing costs by 4% and improved labor efficiency by 16% through large-scale customization [4]. Group 2: Green Development - Zhou Yunjie has led the implementation of the 6-GREEN strategy, establishing a low-carbon system with nine "lighthouse factories" and 18 national-level green factories [5]. - Haier has created the first recycling-disassembly-reuse system in the home appliance industry, recovering over 7.69 million old appliances in 2024, ranking first in the industry [5]. Group 3: New Business Ventures - In the health sector, Haier has developed three major segments: life sciences, medical devices, and medical services, with revenue exceeding 10 billion in 2024 [6]. - The company has made a strategic investment of 12.5 billion in Shanghai Laishi to enhance its blood product ecosystem, positioning itself as a leader in the domestic healthcare industry [6]. Group 4: Digital Economy and Industrial Internet - Zhou Yunjie has built a digital economy ecosystem that includes the Kaos platform, which has been ranked first nationally for six consecutive years, serving over 160,000 enterprises [6]. - The platform has significantly reduced digital transformation costs for companies, exemplified by a 60% cost reduction for businesses in Jinan [6]. Group 5: Renewable Energy and Automotive Aftermarket - Haier is constructing a renewable energy ecosystem that integrates green electricity, energy storage, and smart energy management, aiming to create a 50 billion-level renewable energy industry cluster within five years [7]. - The Kaichai platform has become the leading brand in the second-hand car retail market, achieving sales revenue of 20 billion in two years, with plans to develop a trillion-level industry cluster in the next five years [7]. Group 6: AI and Management Innovation - Zhou Yunjie has driven transformation through AI technology, launching the HomeGPT model for smart home applications and developing over 4,700 mechanism models to enhance enterprise efficiency [7].